Seafood City, North America's largest Filipino grocerant, has unveiled its latest innovation: SFC+, a comprehensive digital marketplace app. This app aims to connect global Filipinos to a wide range of products, services, and communities.

A Digital Hub for Global Filipinos

SFC+ offers a one-stop-shop for Filipino consumers in North America. Users can easily shop for authentic Filipino products, pay bills, send remittances, and even invest in properties in the Philippines. The app features a user-friendly interface and a wide range of partner brands, including ABS-CBN, SM Group, Philippine Airlines, and more.

Elewin Rebaya, SFC+ Inc President and CEO

“[It] gives them exclusive access to U.S. and top Philippine brands, discounts, rewards, and a host of exciting benefits every time they shop, save, earn and pay with Suki Points using the app,” said SFC+ Inc. President and CEO Elewin Rebaya. The goal behind SFC+ is to connect with the global Filipino community, meeting their needs and evolving lifestyles while strengthening their ties to home. 

Key Features of SFC+

  • Seamless Shopping with Discounts: Digital shopping for Seafood City locations; discounted iWantTFC subscription; premium access to thousands of SM brands and outlets through the SM Gift Pass Choice
  • Zero-fee remittance & bills pay: Through embedded banking services by BayaniPay with East West Bank USA and BDO Unibank
  • Money Saving: Opening of BDO Kabayan Savings in the U.S.
    Investment Opportunities: End-to-end purchase of SMDC condominiums including access to 91 SMDC prime properties while enjoying services from experienced specialists
  • Rewards and Community Giveback: Discounted balikbayan box shipping with LOGO; direct donations to the ABS-CBN Foundation International and Gawad Kalinga USA.
  • Discounted Philippine Airlines flights: Converting Philippine Airlines Mabuhay Miles into Suki Points and vice versa. Book discounted Philippine Airlines flights and earn Suki Points by using promo codes upon purchase of PAL tickets. For business class purchases, 1,000 Suki Points will be awarded, while 500 Suki Points for economy class.

A Community-Focused Platform

With SFC+, Seafood City has brought together services and partnerships that allow Filipinos from all over the world to seamlessly connect with their roots and invest in the future. Jessica Sy, SMDC AVP and Head of Corporate Planning and Development, noted, “By partnering with SFC+, we are extending our reach to global Filipinos, offering them a seamless platform to invest in the good life, no matter where they are in the world.”

Parker Shi, COO of East West Bank USA, echoed this sentiment, emphasizing the app's role in supporting the financial well-being of the community. Talino Venture Studios CEO Winston Damarillo, who spearheaded the creation of SFC+, summed it up perfectly: “We didn’t just build an app; we built a home... open to Filipinos who long to connect and celebrate their roots wherever they are.”

With its comprehensive features and partnerships, SFC+ is setting a new standard for what it means to be a global Filipino, offering a bridge that connects them to the Philippines with every tap.

Download the SFC+ app today on App Store and Google Play, and experience the future of Filipino digital living!

DOWNLOAD NOW

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RAFFLE

Currently, SFC+ is conducting a SUKI CONDO SWEEPSTAKES running from October 21, 2024 to December 31, 2024.

Entry limit: Only five entries per person are allowed per calendar day.
Eligibility: Open to legal residents of CA, HI, IL, NV, TX, and WA who are 18 years old or older (21+ for Nevada).

Everyone who downloads and signs up on SFC+ will get a chance to win a grand prize of an SMDC condominium and round-trip PAL tickets to the Philippines through the Suki Condo Sweepstakes. About 20,000 people who have signed up on SFC+’s waitlist will each receive 1,500 Suki Points while non-wait listers will each get 1,000 Suki Points. Both may also choose between 15 lbs Calrose rice and a $10 gift card while supplies last.

Check the whole mechanics here.

Posted 
Nov 5, 2024
 in 
Business
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