Keshoume Challenges Asian Beauty Standards

“Mirror, mirror on the wall, who’s the fairest of them all?” 

Can you imagine a queen, with such beauty and grace and charm, needing to ask a mirror for validation every single day? How fragile must her self-confidence be for it to crumble so easily? To let her insecurity, envy, and rage engulf her completely, to transform into a monster beyond recognition?

Although just a fairy tale, the story still rings true to this day.

I know of many ‘queens’, who feel the need to constantly measure their beauty against others’ to see what they lack, who conform to unreachable standards to be acceptable, who collect virtual ‘likes’ and ‘hearts’ to feel loved and adored.

Our society is deeply saturated with impossibilities, intimidation, and judgment, which makes it difficult to feel welcome, to be included. But, one company is trying to change that.

Maaya Yamauchi aims to challenge the status quo and create a beauty community for all types of people and backgrounds. Through her company, Keshoume, Maaya sells Japanese beauty products across the United States and Canada, and soon Mexico. “What makes Keshoume special is that it’s a non-judgmental, all-inclusive beauty company where everyone can feel included.”

“Through my company’s platform, I try my best to raise awareness about injustices, stereotypes against Asians in the beauty industry and educate people about the Asian American community in general”, Yamauchi says.

Keshoume is a friend, a companion, to uplift and educate. You can learn about everything you need to know about beauty and on how to be your best self through the wide array of topics and articles on their blog and look for solutions whenever you are in trouble.

Let Keshoume welcome you with open arms, to be your friend and companion in your journey towards acceptance and self-love.

Not everyone has skin as white as snow, lips as red as blood, and hair as black as ebony, and that is okay. The world is filled with people of different colors, all vibrant and beautiful in their own way.